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Our recent market research and analysis indicate that several agricultural products are set to dominate the cosmetics industry in the coming year, driven by a growing preference for organic beauty products. In the first segment of this topic, we highlighted the prominence of aloe vera, turmeric, and essential oils in the production of organic cosmetic products. In this second and final segment, focused on the "dominating products in the market to watch out for", we will explore the carrier oils—coconut oil, avocado oil, jojoba oil, baobab oil, and argan oil. We will examine their evolution, health benefits, and the significant roles they play in the global cosmetics industry. Rich in vitamins, fatty acids, and antioxidants, carrier oils, also referred to as base oils or vegetable oils, are integral to the formulation of various cosmetic products, such as lotions, creams, and serums, due to their beneficial properties for the skin. They are essential for diluting highly concentrated essential oils, which can cause skin irritation if applied directly. Coconut Oil Coconut oil has experienced significant growth and evolution in the cosmetic industry, driven by its numerous benefits and the increasing consumer demand for natural products. Its natural antimicrobial properties make it an excellent moisturizer, which has led to its widespread use in skincare products such as lotions and creams. Due to its hydrating properties, coconut oil is also utilized in various cosmetic products, including makeup primers, highlighters, and lip glosses, and is effective in treating skin infections and preventing acne. Additionally, coconut oil is extensively used in hair care products for its ability to nourish and strengthen hair, reduce protein loss, and promote healthy hair growth. The global coconut oil market has been expanding steadily. In 2023, the market size was valued at approximately USD 5.9 billion and is projected to reach USD 9.1 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.3%. This growth is largely attributed to the rising popularity of natural and organic products in the cosmetics and personal care sectors. Avocado Oil The market trend has positioned avocado oil as a key component in many skincare and haircare formulations. Rich in monounsaturated fats and vitamin E, avocado oil deeply moisturizes the skin, making it ideal for dry and sensitive skin types. The antioxidants in avocado oil help combat free radicals, reducing signs of aging such as wrinkles and fine lines. Its high oleic acid content promotes skin cell regeneration and healing, making it beneficial for treating wounds and sunburns. It is also frequently used in shampoos, conditioners, and hair masks to strengthen and moisturize hair, reducing breakage and promoting healthy growth. The global avocado oil market has seen significant growth in recent years. In 2022, the market size was valued at approximately USD 593.62 million and is projected to grow at a CAGR of 5.4% from 2023 to 2032, potentially reaching USD 1 billion by 2032. This growth is driven by the increasing demand for natural and organic products, particularly in the cosmetics and personal care industry. Jojoba Oil Rich in vitamins E and B, jojoba oil helps protect the skin from oxidative stress. Its anti-inflammatory properties soothe irritated skin and reduce redness. With natural antibacterial properties, jojoba oil can prevent bacterial infections on the skin and does not clog pores, making it suitable for acne-prone skin. It closely resembles the skin’s natural sebum, making it an excellent moisturizer for all skin types. Jojoba oil is commonly found in moisturizers, serums, and cleansers, and is also used in shampoos, conditioners, body oils, and lotions to nourish hair and improve skin elasticity and hydration. Its high stability and resistance to oxidation make it a preferred ingredient for extending the shelf life of cosmetic formulations. In 2022, the jojoba oil market was valued at approximately USD 130.8 million and is projected to expand at a compound annual growth rate (CAGR) of 7.7% from 2023 to 2030. This growth is driven by the increasing demand for natural and organic ingredients in cosmetics and personal care products. Baobab Oil The rising popularity of natural and organic cosmetics is expected to continue driving the demand for baobab oil in the cosmetic industry. In 2023, the market was valued at approximately USD 2.36 billion and is projected to grow to USD 6.208 billion by 2032, with a compound annual growth rate (CAGR) of 11.12%. This growth is fueled by the increasing demand for organic and natural cosmetic products. Baobab oil is highly valued in the cosmetic industry for its numerous benefits. Its anti-inflammatory properties help soothe irritated skin and promote healing. It is commonly found in moisturizers, serums, and anti-aging creams due to its hydrating and rejuvenating properties. Shampoos, conditioners, and hair oils often include baobab oil to enhance hair health and shine. Additionally, it is used in body lotions and oils for its moisturizing and skin-soothing benefits. Argan Oil Argan oil is renowned for its numerous benefits, particularly in the cosmetic industry. The global market for argan oil is rapidly growing, making it one of the most sought-after carrier oils in the industry. According to Grand View Research, the market size was estimated at approximately USD 299.45 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 11.4% from 2023 to 2030, while OTI R&R Department report suggests that the market size reached USD 340.9 million in 2023 and is projected to reach USD 734.9 million by 2032, with a CAGR of 8.6% during the forecast period. Argan oil is widely used in various cosmetic products due to its beneficial properties. It is incorporated into lotions, creams, and serums for its moisturizing and anti-aging effects. Rich in fatty acids and vitamin E, argan oil deeply hydrates and nourishes the skin. Its antioxidant properties help reduce the appearance of wrinkles and fine lines. Additionally, argan oil strengthens hair, reduces breakage, and adds shine. It is also used in beard oils, aftershaves, and other grooming products. The growing consumer preference for natural ingredients and the multifunctional benefits of carrier oils are driving their demand in the cosmetic industry. As consumers increasingly seek natural and organic products that offer both efficacy and sustainability, the demand for these ingredients is expected to rise in the coming years.

Newborns' skin is exceptionally delicate and requires special care to maintain its health. Bathe your baby a few times a week using lukewarm water and mild, fragrance-free soap. Gently pat the skin dry with a soft towel. Immediately after bathing, apply a gentle, fragrance-free moisturizer to lock in moisture. For newborns with very dry or cracking skin, natural creams such as unrefined shea butter are highly recommended. Unrefined shea butter is an excellent natural moisturizer for your baby's sensitive skin.   The following step-by-step guide will demonstrate how to effectively apply our unrefined shea butter to your baby's skin. 1. Choose High-Quality Shea Butter : Opt for organic, raw, and unrefined shea butter. Look for products labeled “raw shea butter” or “unrefined organic shea butter.” Ensure that the shea butter contains no additives, fragrances, or preservatives. 2. Warm the Shea Butter : Take a small amount of OTI unrefined shea butter (about a pea-sized portion) and rub it between your palms to warm it up. This makes it easier to spread. 3. Apply to Problem Areas : Focus on areas prone to dryness or irritation, such as cheeks, elbows, knees, and diaper area. Massage the shea butter into your baby’s skin using gentle, circular motions. 4. Be Mindful of Sensitivity : Babies have sensitive skin, so use a light touch. Avoid applying shea butter to broken or irritated skin. 5. Frequency : Apply shea butter after bath time or whenever your baby’s skin feels dry. Use it as needed throughout the day. 6. Observe and Adjust : Monitor your baby’s skin for any adverse reactions. If you notice redness or irritation, discontinue use and consult a pediatrician. You may also use OTI natural Shea Oil in addition to the shea butter or alternatively if you are facing challenges with the butter. By following these tips, you can help ensure your newborn’s skin remains healthy and protected from skin irritation. For centuries, West Africans have utilized unrefined shea butter to shield their skin from the sun and maintain its health, long before the advent of Western-formulated body creams. In 2020, a notable shift in consumer behavior emerged, with a growing preference for chemical-free, organic cosmetic products. Consequently, shea butter has become a highly sought-after ingredient for moisturizers. Remember, a little goes a long way with shea butter. Enjoy the natural benefits of this nourishing ingredient for your baby’s soft and healthy skin.

Based on current trends and market analysis from Organic Trade and Investments (OTI)'s Research and Development Department, several agricultural products are poised to dominate the cosmetics industry in the coming year. Aloe Vera, turmeric, essential oils (lavender, tea tree, eucalyptus), and carrier oils (baobab, jojoba, avocado, argan, coconut) are highly sought-after ingredients for body creams, lotions, soaps, and shampoos. This surge in demand is driven by the increasing preference for organic beauty products, a trend that gained momentum in 2020 during the COVID-19 pandemic, which significantly altered consumer behavior and preferences. This two-part article will explore the market evolution and health benefits of aloe vera, turmeric, and essential oils. In the second segment, to be published later this year, we will delve into how these carrier oils are increasingly dominating the cosmetics industry. Aloe Vera Aloe vera remains a cornerstone in skincare products, renowned for its soothing, hydrating, and healing properties. According to Expert Market Research, the global aloe vera market reached approximately USD 768.93 million in 2023 and is projected to grow at a CAGR of 8.5% between 2024 and 2032, reaching around USD 1,602.76 million by 20321. Another report indicates the market size was USD 2.39 billion in 2022 and is expected to reach USD 4.39 billion by 2030, growing at a CAGR of 7.9%. It is extensively incorporated into moisturizers, sunscreens, and after-sun care products. The rising consumer preference for natural and organic products significantly propels market growth. Aloe vera’s therapeutic benefits extend its use across the food, cosmetic, and pharmaceutical industries. Additionally, there is a notable shift towards sustainable and organic farming practices in aloe vera cultivation. Innovations in processing and product development are broadening its applications. However, it is important to note that some individuals may experience adverse effects, such as skin irritation, from aloe vera use. Turmeric Turmeric, derived from the root of Curcuma longa , has been a staple in traditional medicine and skincare for centuries. Its entry into the cosmetic industry was propelled by its recognized anti-inflammatory and antioxidant properties. Scientific research has since validated these benefits, leading to its widespread adoption in modern skincare products. Turmeric’s versatility and proven efficacy make it a valuable ingredient in the cosmetic industry, meeting the growing consumer demand for natural and effective skincare solutions. The rising preference for natural and organic cosmetic products is a key driver for the turmeric market. Valued at USD 4,982.1 million in 2023, the global turmeric market, including its application in cosmetics, is projected to grow at a CAGR of 5.9% from 2024 to 2030. Consumers increasingly seek natural and organic ingredients in their cosmetic products. Turmeric, celebrated for its anti-inflammatory and antioxidant properties, is a popular choice. It protects the skin from free radicals, which can cause premature aging. Widely incorporated into face masks, creams, and serums, turmeric addresses acne and hyperpigmentation. Known for its ability to brighten the skin and reduce dark spots, ensuring high curcumin content, purity, and the absence of contaminants is crucial for maintaining the quality of turmeric used in cosmetics. Essential Oils Essential oils, such as lavender, tea tree, and eucalyptus, are extensively utilized for their therapeutic properties. These oils are integral components in aromatherapy products, as well as in skincare and haircare formulations, driven by the increasing demand for eco-friendly and sustainable products. Initially confined to niche markets, essential oils have now become mainstream, propelled by a growing consumer preference for natural and organic ingredients. Their applications have expanded from traditional medicine and aromatherapy to include cosmetics, personal care, and even food and beverages. The cosmetic industry continues to embrace essential oils due to their natural benefits and versatility, aligning with consumer trends towards healthier and more sustainable lifestyles. Essential oils like tea tree, lavender, and eucalyptus are renowned for their antibacterial, anti-inflammatory, and soothing properties, making them popular in aromatherapy for stress reduction, mood improvement, and sleep enhancement. Additionally, oils such as peppermint and rosemary are known to promote hair growth and scalp health. The global essential oils market was valued at USD 11.41 billion in 2023 and is projected to reach USD 27.82 billion by 2032, with a compound annual growth rate (CAGR) of 10.55%. Europe held the largest market share of 43.65% in 2023. lavender oil is derived from the lavender plant (Lavandula angustifolia) and is known for its soothing fragrance. It has been used for centuries in aromatherapy, cosmetics, and medicine due to its versatile properties. Lavender oil is a versatile and beneficial essential oil that can be easily incorporated into daily routines for various health benefits. Usage: Aromatherapy : Add a few drops to a diffuser to enjoy its calming scent. Topical Application : Dilute with a carrier oil and apply to the skin for pain relief or skincare. Bath : Add a few drops to bath water for a relaxing soak. Massage : Use in massage oils to relieve muscle tension and stress. tea tree oil , derived from the leaves of the Melaleuca alternifolia tree native to Australia, is renowned for its powerful antiseptic properties and has been utilized in traditional medicine for centuries. This essential oil is highly effective against bacteria, viruses, and fungi, making it a preferred choice for treating various infections. Its anti-inflammatory and antimicrobial effects are beneficial in managing skin conditions such as acne, eczema, and psoriasis. Additionally, tea tree oil promotes the healing of minor cuts and scrapes due to its antiseptic nature. Tea tree oil is also advantageous for hair and scalp health, aiding in the treatment of dandruff and promoting a healthy scalp. Inhalation of its vapors can help alleviate symptoms of respiratory conditions like coughs and colds. Furthermore, its antibacterial properties are effective in controlling underarm odor. Tea tree oil can repel insects and soothe insect bites, and it serves as a natural disinfectant for cleaning surfaces. Usage : Topical Application : Dilute with a carrier oil and apply to the skin for treating infections or skin conditions. Aromatherapy : Add a few drops to a diffuser to help with respiratory issues. Hair Care : Mix with shampoo to treat dandruff and promote scalp health. Cleaning : Use in homemade cleaning solutions for its disinfectant properties. Extracted from the leaves of the eucalyptus tree predominantly found in Australia, eucalyptus  essential oil is obtained through a process of drying, crushing, and distillation. This essential oil is widely recognized for its medicinal properties and is commonly used in cough medications to alleviate coughing by loosening mucus, facilitating easier expulsion. In addition to its respiratory benefits, eucalyptus oil is an effective insect repellent, particularly against mosquitoes. Its anti-inflammatory properties make it valuable for treating minor wounds and preventing infections. As a medicinal plant, eucalyptus oil is utilized in topical analgesics to relieve joint and muscle pain. It also aids in managing conditions such as asthma and sinusitis by reducing mucus production. Furthermore, there is potential for eucalyptus oil to help lower blood sugar levels, although further research is required to confirm this benefit. Usage : Aromatherapy : Add a few drops to a diffuser to help clear nasal passages and improve respiratory health. Topical Application : Dilute with a carrier oil and apply to the skin for pain relief or to treat minor wounds. Inhalation : Add a few drops to hot water and inhale the steam to relieve chest congestion. Household Cleaner : Mix with water and vinegar for a natural disinfectant. These organic ingredients in the cosmetic industry globally are poised for significant growth in the coming years, driven by the increasing consumer preference for natural and effective skincare solutions. It is exciting to know that Organic Trade and Investments (OTI) is at the forefront of supplying these innovative products.

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