The fonio market is currently experiencing significant growth. In 2023, Ghana produced approximately 3,000 metric tons of fonio, with a significant portion being exported to international markets. The production capacity has been steadily increasing, thanks to investments and support from organizations that believe in the health benefits of this naturally gluten-free grain. For 2024, the production is expected to rise further, with an estimated 3,500 metric tons of fonio being produced and exported. This growth is supported by initiatives to improve processing capacity and promote sustainable farming practices. Fonio was exported to several Western countries with top importers being France, the United States, the Netherlands, and recently Kuwait, a Middle Eastern market. These countries are increasingly recognizing fonio's nutritional benefits and incorporating it into various food products.
Fonio, a gluten-free grain native to West Africa, is gaining popularity due to its nutritional benefits. It is rich in protein, fiber, and essential amino acids, making it a preferred choice among health-conscious consumers. The grain is also used in various processed foods such as snacks, energy bars, and ready-to-eat meals.
Fonio is positioning itself well in the market compared to other wholesome grains, thanks to its unique nutritional profile and versatility. It is estimated that about 700,000 metric tons of fonio are produced each year in West Africa, compared to around 200,000 metric tons of quinoa grown annually, mainly in Peru and Bolivia. Fonio is slightly cheaper with an export price ranging from 2,950 USD to 3,000 USD per ton, while quinoa is priced between 3,500 USD and 4,100 USD per ton.
In a report submitted to OTI's Business Development Department, the Company's Research and Development noted that: "There is a growing trend towards sustainable and environmentally friendly food choices, and fonio's sustainable farming practices resonate well with eco-conscious consumers. Fonio's rich cultural heritage and traditional use in West African cuisine add to its appeal, attracting consumers interested in exploring diverse and authentic foods. Consumers are increasingly looking for nutritious and wholesome alternatives to traditional grains, and fonio fits this demand perfectly."
In 2023, the global fonio market reached approximately US$ 2.47 million. The market is expected to continue growing, with projections indicating it could reach US$ 5.32 million by 2031, representing a compound annual growth rate (CAGR) of 10.07% during the forecast period (2024-2031).
Fonio is carving out a niche in the global market, driven by its health benefits, versatility, and alignment with current consumer trends.
Over the years, regulations for shipping fonio have improved significantly, focusing on quality, safety, and sustainability. Enhanced quality control measures to ensure that fonio meets international standards, making it more competitive in global markets, implementation of sustainable farming and processing practices to reduce environmental impact and improve crop yields, streamlined export procedures and better compliance with international trade laws to facilitate smoother and more efficient shipping of fonio, and increased support from organizations and governments for smallholder farmers, including training, financial assistance, and access to better technology.
These improvements have helped boost the global competitiveness of fonio and support the livelihoods of farmers in West Africa.
The demand for fonio is driven by the increasing consumer interest in gluten-free and plant-based diets. Additionally, international demand is benefiting smallholder farmers in West Africa, providing new economic opportunities. Programs supporting the cultivation, processing, and export of fonio are helping to drive its growth globally.
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